Serena Zhu brings over a decade of leadership experience across events management, business development, and operations. As the founder of her own event planning and brand management company, she has delivered bespoke corporate, private, and brand events, overseeing end-to-end strategy, coordination, and execution. As a business founder and former banking Team Leader, she combines strategic thinking with operational excellence. Serena now joins the Chatswood Chamber of Commerce as Operations Manager, committed to strengthening local business connections and fostering sustainable growth.