There are a number of ways you can improve your retail performance – whether you’ve been open for 10 weeks or 10 years.
How, and where, you display your products and the music you play in your shop are just two of them.
Remember, your front window is an invitation to potential customers. It’s also a comment on who and what your business is – a boring or untidy window, with a dull lay-out and badly showcased product is an immediate turn-off.
You want potential customers to come in, take some time to look around, ask you or your staff questions about the products without fearing a staffer is going to turn on the hard-sell. It’s a fine balance.
Put your most interesting and current products in your shop window. Price some but not all, that way a person has to come in and ask a question.