Tips for retail competition in your local market

Independent retail business owners often worry when a large chain store comes to town. The threat of having to compete with large retailers keeps many would-be entrepreneurs from even opening a shop. Unfortunately, those fears are well-founded. Studies show people purchase a higher percentage of their merchandise from the mass merchandisers and consequently a lower … Read more

Creating a brochure that works

While it’s important to consider the online components of any marketing campaign, nothing has the hands-on tangible impact of a well-designed full-colour brochure. Whether your potential customers receive your brochure in the mail or collect one from a counter top or expo stand, you want your brochure to stand out and communicate the right information … Read more